Privacy policy

Last updated: May 27, 2024

At Lunni, we are committed to complying with GDPR, CCPA, PECR and other privacy regulations on our website and on our web analytics product too. The privacy of your data — and it is your data, not ours! — is a big deal to us.

In this policy, we lay out what data we collect and why, how your data is handled and your rights to your data. We promise we never sell your data: never have, never will.

As a visitor to the website

The privacy of our website visitors is important to us so we do not track any individual people. As a visitor to the website:

  • No personal information is collected
  • No information such as cookies is stored in the browser
  • No information is shared with, sent to or sold to third-parties
  • No information is shared with advertising companies
  • No information is mined and harvested for personal and behavioral trends
  • No information is monetized

We run the Plausible Analytics script to collect some anonymous usage data for statistical purposes. The goal is to track overall trends in our website traffic, it is not to track individual visitors. All the data is in aggregate only. No personal data is collected.

We use a self-hosted instance of Plausible Analytics, so we don’t share the data with third parties.

Data collected includes referral sources, top pages, visit duration, information from the devices (device type, operating system, country and browser) used during the visit and more. Here is the complete list of what we collect and store about our website visitors:

Data pointExampleComment
Page URL

We track the page URL of each page view. We use this to see which pages have been viewed and how many times a particular page has been viewed.

Query parameters are discarded, except for these special query parameters: ref, source, utm_source, utm_medium, utm_campaign, utm_content and utm_term.


We use the referrer string to see the number of visitors referred from links on other sites.

BrowserChrome 86.0

We use this to see what browsers and browser version numbers people use when visiting our website. This is derived from the User-Agent HTTP header. The full User-Agent is discarded.

Operating systemmacOS 10.15

We use this to see what operating systems people use when visiting our website. We store the brand of the operating system and the version number. This is derived from the User-Agent HTTP header. The full User-Agent is discarded.

Device typeDesktop

We use this to see what devices people use when visiting our website. Devices are categorized into desktop, mobile or tablet. This is derived from the User-Agent HTTP header. The full User-Agent is discarded.

Country, region, city

Estonia, Harjumaa, Tallinn

We look up the visitor’s location using their IP address. We do not track anything more granular than the city level and the IP address of the visitor is discarded. We never store IP addresses in our database.

As a customer and subscriber of Lunni Cloud

Our guiding principle is to collect only what we need and that we will solely process this information to provide you with the service you signed up for.

We use a select number of trusted external service providers for certain service offerings. These service providers are carefully selected and meet high data protection, data privacy and security standards.

We only share information with them that is required for the services offered and we contractually bind them to keep any information we share with them as confidential and to process personal data only according to our instructions.

Here’s what that means in practice:

What we collect, what we use it for and services we use

  • An email address is required to create an account. You need to provide us with your email address if you want to create a Lunni Cloud account. That’s just so you can log in and personalize your new account, and we can send you invoices, updates or other essential information.

  • A persistent first-party cookie is stored to remember you’re logged in. If you log in to your Lunni Cloud account, you give us permission to use cookies so you don’t have to log in on each returning session. This makes it easier for you to use our product. A cookie is a piece of text stored by your browser. You can adjust cookie retention settings in your own browser. Cookies that are already stored may be deleted at any time.

  • The payment process is handled by a third-party payment provider. When you use Lunni Cloud, the billing information and the payment process is handled by Stripe. See the Stripe Privacy Policy for full details.

  • When you write to us with a question or to ask for help. We keep that correspondence, which includes the email address, so that we have a history of past correspondences to reference if you reach out in the future. We use this data solely in connection with answering the queries we receive. We use self-hosted ChatWoot as our help desk software, so your information is not shared with anybody.

Changes and questions

We may update this policy as needed to comply with relevant regulations and reflect any new practices. Whenever we make a significant change to our policies, we will also announce them on our company blog or social media profiles.

Contact us at if you have any questions, comments, or concerns about this privacy policy, your data, or your rights with respect to your information.